Ube Fiesta

Stuttgart, Germany

Philippine Ube Fiesta 2025

29 June 2025 Sunday

Marktplatz am Rathaus Stuttgart

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The biggest Ube celebration in Europe!

Ube Fiesta is an annual event in Germany that celebrates ube—a vibrant purple yam popular in Filipino cuisine. The festival aims to introduce and promote ube's unique flavor and cultural significance to a broader audience. The inaugural Ube Fiesta took place on June 4, 2022, in Sankt Augustin, Germany, initiated by The Philippine Consulate Frankfurt, Philnity and Ubeness Filipino Flavors. The event features a variety of ube-infused dishes, cultural performances, and art exhibits. (yummy.ph)

The event has grown in popularity, with the third Ube Fiesta in 2024 attracting approximately 15,000 attendees in Wiesbaden. This celebration not only showcased diverse Filipino cuisine and cultural performances but also highlighted the significance of ube, helping to elevate its status in the international culinary scene and support ube farmers and the culinary industry back in the Philippines.

“Ube,” renowned among Filipinos for its nutty and creamy taste, but most notably for its brilliant purple color, has begun to gain favor in the German cuisine scene during the first-ever Ube Fiesta in Germany in June 2022. A highly successful event organized by the Philippine Consulate in Frankfurt, and Paula Salangsang of Germany. They are joined by Rhea Topacio from the Netherlands, owner of Ubeness, who coined the name UBE FIESTA.

2022 – Sankt Augustin, North Rhine-Westphalia | 2023 – Oberasbach, Bavaria | 2024 – Wiesbaden, Hesse | 2025 – Marktplatz am Rathaus Stuttgart

What is UBE?

Ube (purple yam or dioscorea alata), is a tuberous root crop commonly grown in the Philippines. This root vegetable with a royal purple hue is not a sweet potato. but they are closely related, and both are similarly starchy and sweet. Of the four main varieties of ube, the ‘kinampay’ is considered the “Queen of Purple Yams.”

Taste of Ube

Ube is known for its nutty and creamy taste, but mostly especially for its vibrant purple color. The tubers can be eaten boiled, baked, roasted, flaked, chips, and processed into powder, while dehydrated yam slices are used for the preparation of food such as ice cream, cakes, pastries, salad, pasta, and other desserts.

Ube is Healthy

Ube is an excellent source of dietary fiber and antioxidants that prevent cancer. It is rich in carbohydrates, potassium, vitamin C, and phytonutrients. The purple pigment comes from anthocyanins, which have prohealth and anti-inflammatory benefits. It also aids in regulating metabolism, improves heart function, and increases good cholesterol levels.

Ube is FILIPINO

For Filipinos, Ube is not just a trend. Filipinos have particularly passed down sweet and savory recipes with ube for generations. Its many forms have been part of Filipinos’ fiesta banquets and special occasions. In Bohol Province in the southern Philippines, ube has been venerated for half a millennium now and even institutionalized an annual Bohol Ube Festival to recognize the purple root as the agro-historical, geographical, and religious symbol of the province. Ube is indeed part of the Filipino culture and heritage.

See you at Marktplatz am Rathaus Stuttgart

Marktplatz am Rathaus in Stuttgart is a historic and vibrant central square, serving as a hub for cultural, political, and commercial activities. Located in the heart of the city, it is home to the Stuttgart Rathaus (Town Hall), a striking modernist building that contrasts with the surrounding traditional architecture. The square has been a focal point of city life for centuries, hosting markets, festivals, and public gatherings.

One of the key attractions of Marktplatz is the weekly farmer’s market, where locals and visitors can find fresh produce, flowers, and regional specialties. The square also becomes a festive hotspot during Stuttgart’s renowned Christmas Market, transforming into a winter wonderland with beautifully decorated stalls, holiday lights, and seasonal delicacies.

Architecturally, the Rathaus stands out with its unique clock tower, featuring an astronomical clock that adds to the charm of the area. The surrounding buildings exhibit a blend of old and new styles, reflecting Stuttgart’s rich history and post-war reconstruction efforts.

Marktplatz is not only a place for shopping and sightseeing but also a lively meeting point where people gather for events, protests, and celebrations, making it an essential part of Stuttgart’s social and cultural landscape.