Stuttgart, Germany
Philippine Ube Fiesta 2025
29 June 2025 Sunday
Marktplatz am Rathaus Stuttgart
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The biggest Ube celebration in Europe!
“Ube,” renowned among Filipinos for its nutty and creamy taste, but most notably for its brilliant purple color, has begun to gain favor in the German cuisine scene during the first-ever Ube Fiesta in Germany in June 2022.
Initially launched by the Philippine Consulate General in Frankfurt in 2022 to empower the Filipino community in Germany, Ube Fiesta has grown into a dynamic, community-led cultural diplomacy initiative. Through strong partnerships with Filipino organizations across Germany, it has become a hallmark event celebrating Filipino culture, identity, and gastronomy while strengthening Filipino-German ties.
Coinciding with Philippine Independence Day, Ube Fiesta has evolved beyond a culinary festival into a platform for public diplomacy, uniting Filipinos across Germany and beyond. It promotes ube as a global cultural and economic symbol while fostering demand for Filipino products in Europe. With strong media engagement, the event continues to amplify ube’s role in shaping Filipino identity and heritage on the world stage.
What is UBE?
Ube (purple yam or dioscorea alata), is a tuberous root crop commonly grown in the Philippines. This root vegetable with a royal purple hue is not a sweet potato. but they are closely related, and both are similarly starchy and sweet. Of the four main varieties of ube, the ‘kinampay’ is considered the “Queen of Purple Yams.”
Taste of Ube
Ube is known for its nutty and creamy taste, but mostly especially for its vibrant purple color. The tubers can be eaten boiled, baked, roasted, flaked, chips, and processed into powder, while dehydrated yam slices are used for the preparation of food such as ice cream, cakes, pastries, salad, pasta, and other desserts.
Ube is Healthy
Ube is an excellent source of dietary fiber and antioxidants that prevent cancer. It is rich in carbohydrates, potassium, vitamin C, and phytonutrients. The purple pigment comes from anthocyanins, which have prohealth and anti-inflammatory benefits. It also aids in regulating metabolism, improves heart function, and increases good cholesterol levels.
Ube is FILIPINO
For Filipinos, Ube is not just a trend. Filipinos have particularly passed down sweet and savory recipes with ube for generations. Its many forms have been part of Filipinos’ fiesta banquets and special occasions. In Bohol Province in the southern Philippines, ube has been venerated for half a millennium now and even institutionalized an annual Bohol Ube Festival to recognize the purple root as the agro-historical, geographical, and religious symbol of the province. Ube is indeed part of the Filipino culture and heritage.
2022
Sankt Augustin, North Rhine-Westphalia
The inaugural Ube Fiesta, organized with the Filipino Catholic Community in Cologne (led by Fr. Rodel Liguid) and Ubeness’ Rhea Topacio (who coined “Ube Fiesta”), introduced ube to the German market.
2023
Oberasbach, Bavaria
Expanded with Philippine Culture Club Nürnberg e.V., Organization, led by Ching Fichtner and Event Organizer Paula Gutierrez-Salangsang, reinforcing Filipino cultural presence in Bavaria,
2024
Wiesbaden, Hesse
Co-hosted by the Filipino Catholic Community in Bistum Limburg (led by Fr. Francis Ofrancia) and Philnity e.V. (founded by Paula Gutierrez Salangsang), this edition became the largest yet, drawing over 15,000 attendees.
2025- Marktplatz am Rathaus Stuttgart
Get ready for a vibrant celebration of all things Ube at Ube Fiesta 2025! Happening on Sunday, June 29, 2025, from 11 AM to 8 PM at Marktplatz am Rathaus, Stuttgart, this festival is a must-attend for food lovers and ube enthusiasts. With over 40 vendors showcasing a wide variety of delicious ube-infused treats, from classic ube halaya and ube cakes. Set to grow further with Philnity e.V. and volunteer Filipino groups in Baden-Württemberg.
Experience the rich, sweet, and nutty flavor of ube in a festive atmosphere filled with music, cultural performances, and fun activities for all ages. Whether you’re a long-time ube fan or curious to try this beloved Filipino ingredient, this is your chance to indulge in purple paradise like never before. Gather your friends and family, explore the vibrant market stalls, and make unforgettable memories at Germany’s biggest Ube celebration!
Don’t miss out! Mark your calendars and join us for a day of delicious food, great company, and ube-filled fun at Ube Fiesta 2025! 💜✨
Stall Assignments
- TFC The Filipino Channel
- Philippine Consulate General in Frankfurt
- Philippine Department of Tourism Frankfurt / China Airlines/ Flypino
- Eat Happy GMBH
- SPONSOR
- FIRST AID- Filipino Nurses Association Germany E.V.
- Transfergo Money Transfer
- Camiguin Culinary
- Reissack – Asiatische Lebensmittel
- Easy Cocktails GMBH
- Ma Transworld Money Transfer
- Janette Willms – Dvag – Deutsche Vermögensberatung Ag
- Ruth Bentel – Pinoy Taste Food Service
- Jermina Lepke – Jel’s Kusina
- Leslie Brosow – Leslie’s Kitchen
- Joey Maniaol – Shake Waffle & More
- Johanna Stork – Johanna Stork
- Naneth Grubich – Naneth Grubich
- Leslie Brosow – Leslie’s Kitchen
- Mercedes Lictaoa – Mercedes Kakanin
- Jalene Aguli – J And J Online Store Pinoy Bread
- Nathalie Torrano – Pilipino Business
- Lalaine Kunze & Ivy Chabon – La Fang And Hukad, Bai
- Knaza Schröder – Pinoy Summer Delight
- Joyce Hagunos – Joyce Hagunos
- Nathalie Torrano – Pilipino Business
- Cherry Ann Intano – Meister Siomai And Siopao
- Rima Köhler – Paborito Pinoy – Asian Shop
- Erlinda Noeth & Margie Voll – Asia Pinoy Sari Sari Store
- April Zarwel – Carinderia Sa Stuttgart
- Cherry Ann Intano – Meister Siomai And Siopao
- Engelie Romero – Kayo & Co. Eats
- Celeste Buettner – Büttner Consulting
- Erlinda Mahler & Charyl Silican – Erlinda Mahler
- Evelyn-Ister Noel – You Had Me At Halo Halo
- Ruth Udan – Ruthie’s Specialty
- Cornelia Amoi-Taleghani – Lila Manila
- Josephine Schloessner – Mayon Grill & Cakes
- Carina Lopez – Kabayan Dreamfloat
- Marites Clemens – Kabayan Food Truck & Catering Services
Event Map
See you at Marktplatz am Rathaus Stuttgart
Marktplatz am Rathaus in Stuttgart is a historic and vibrant central square, serving as a hub for cultural, political, and commercial activities. Located in the heart of the city, it is home to the Stuttgart Rathaus (Town Hall), a striking modernist building that contrasts with the surrounding traditional architecture. The square has been a focal point of city life for centuries, hosting markets, festivals, and public gatherings. Annually, the square is where the PRIDE event happens, attended by more than 50,000 guests.
One of the key attractions of Marktplatz is the weekly farmer’s market, where locals and visitors can find fresh produce, flowers, and regional specialties. The square also becomes a festive hotspot during Stuttgart’s renowned Christmas Market, transforming into a winter wonderland with beautifully decorated stalls, holiday lights, and seasonal delicacies.
Architecturally, the Rathaus stands out with its unique clock tower, featuring an astronomical clock that adds to the charm of the area. The surrounding buildings exhibit a blend of old and new styles, reflecting Stuttgart’s rich history and post-war reconstruction efforts.
Marktplatz is not only a place for shopping and sightseeing but also a lively meeting point where people gather for events, protests, and celebrations, making it an essential part of Stuttgart’s social and cultural landscape.
