Why Ube in Germany?

The current global food trends such as ‘Conscious Indulgence’, ‘Experience Beyond the Imagined,’ interest in superfoods and ancient grains, among others, ube has the potential to be introduced as the next trendy food element that is not only healthy and sustainable but also novel and impressive enough to tickle the senses.

Given the burgeoning popularity of ube in the international food scene as a breakout ingredient when it trended on Instagram some years ago and, with the current trends in the food and beverage scene in Germany, ube could become a sensation in Germany.

With good image and marketing campaign as a sustainable, healthy, organic, versatile, and trendy product that is uniquely Filipino, substantiated by the opening of supply lines to German retail entities and engagement of the German food and beverage influencers, including the “Instagram” youth in Germany, ube may rise to become the next “it” ingredient that will embody a set of characteristics that coincides with German sustainability, culinary and social responsibility values.